{"id":44424,"date":"2026-09-06T09:19:31","date_gmt":"2026-09-06T03:49:31","guid":{"rendered":"https:\/\/ascent-hr.com\/?p=44424"},"modified":"2026-09-29T09:38:01","modified_gmt":"2026-09-29T04:08:01","slug":"at-a-turning-point-toward-frictionless-hr","status":"publish","type":"post","link":"https:\/\/ascent-hr.com\/en-ph\/resources\/in-the-press\/at-a-turning-point-toward-frictionless-hr\/","title":{"rendered":"At a turning point: Toward \u2018frictionless\u2019 HR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44424\" class=\"elementor elementor-44424\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37eddcab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37eddcab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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elementor-section-height-default elementor-section-height-default\" data-id=\"61c7750c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d50d8ae\" data-id=\"d50d8ae\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c9775b elementor-widget elementor-widget-vc_custom_heading\" data-id=\"40c9775b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading no_stripe consulting_heading_font  text_align_left\" ><h1 style=\"text-align: left;line-height: 50px;font-weight:700\" class=\"consulting-custom-title\">At a turning point: Toward \u2018frictionless\u2019 HR<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76d189 elementor-widget elementor-widget-stm_post_details\" data-id=\"e76d189\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"press\" data-widget_type=\"stm_post_details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_details_wr  consulting_elementor_post_details\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tSeptember 6, 2026\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>AscentHR<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Categories:\t\t\t\t<span>In the Press, Industry Story<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/ascent-hr.com\/en-ph\/resources\/in-the-press\/at-a-turning-point-toward-frictionless-hr\/#respond\"><i class=\"fa fa-comment-o\"><\/i>No Comments <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"550\" src=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star_in-the-press-988x550.webp\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"\" srcset=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star_in-the-press-988x550.webp 988w, https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star_in-the-press-350x195.webp 350w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/>\t\t<\/div>\n\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-295d96ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"295d96ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-359b262d\" data-id=\"359b262d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fc97340 elementor-widget elementor-widget-heading\" data-id=\"3fc97340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Published in<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a078c elementor-widget elementor-widget-image\" data-id=\"87a078c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.philstar.com\/business\/2026\/09\/06\/2554252\/turning-point-toward-frictionless-hr\/amp\/\" target=\"_blank\" title=\"link to Philippine Star publication\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"138\" height=\"60\" src=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star-logo.webp\" class=\"attachment-medium size-medium wp-image-44426\" alt=\"Philippine Star publication logo\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-10199636 elementor-widget elementor-widget-text-editor\" data-id=\"10199636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are an employee, chances are you have a memorable story about filing for vacation or sick leave. A missing signatory? HR nowhere to be found? Or perhaps just a mountain of paperwork to get through.<\/p>\n<p>Did it frustrate you? If so, you are not alone. Traditional human resources (HR) processes have increasingly become a pain point for many employees, according to industry players.<\/p>\n<p>AscentHR CEO Subramanyam Sreenivasaiah describes these as \u201cfriction points,\u201d which can include administrative requirements, cumbersome processes and even career progression.<\/p>\n<p>But these friction points have evolved, too\u2013 and have gone digital. Common examples of digital friction include fragmented workflows, such as having to log into multiple systems to complete a simple request, repeatedly entering the same information across platforms and waiting days for basic requests to be processed, as well as struggling to access basic records like payroll and leave.<\/p>\n<p>\u201cIndividually, these hurdles may seem minor, but their cumulative effect quietly erodes productivity and employee trust,\u201d Sreenivasaiah told The STAR.<\/p>\n<p>\u201cDigital friction ultimately becomes toxic when employees spend more energy navigating clunky internal systems than doing the actual work they were hired to do,\u201d he added.<\/p>\n<h4><strong>Becoming a frictionless workplace<\/strong><\/h4>\n<p>The challenge to HR leaders today is to make their workplaces more \u201cfrictionless,\u201d Sreenivasaiah pointed out.<\/p>\n<p>A frictionless workplace, Sreenivasaiah said, is not a \u201cutopian\u201d environment free of challenges. Rather, it is an ecosystem where administrative bureaucracy does not stand in the way of meaningful work.<\/p>\n<p>\u201cPolicies are transparent, systems talk to each other and routine tasks are executed without excessive waiting periods. Achieving this requires leaders to audit how work actually flows across departments,\u201d he said.<\/p>\n<p>One way to do this is to capitalize on available technology while carefully considering where employees lose time and energy in the workflow.<\/p>\n<p>Firms like AscentHR provide companies with products and solutions they describe as \u201cfuture-of-work,\u201dcombining integrated HR technology with managed services.<\/p>\n<p>Some of the firm\u2019s platforms, such as PowerPay and StoHRM, allow organizations to bridge \u201coperational complexity with the seamless, dependable experience employees expect from day one to final exit.\u201d<\/p>\n<p>HR leaders must learn to challenge long-standing processes within their companies to ensure they don\u2019t create \u201cunnecessary work without improving outcomes.\u201d<\/p>\n<p>One benefit of improving bureaucratic processes within a company is that it allows HR to redirect resources and effort toward listening, coaching and supporting employees.<\/p>\n<p>\u201cOne of my biggest pet peeves is unnecessary bureaucracy, particularly when employees must navigate complicated processes just to complete simple tasks,\u201d Sreenivasaiah said.<\/p>\n<p>\u201cEvery unnecessary layer of approval or repetitive form sends a message that the organization\u2019s processes matter more than people\u2019s time,\u201d he added.<\/p>\n<p>Sreenivasaiah emphasized that efficiency is not about making \u201cpeople work faster,\u201d it revolves around \u201cremoving distractions\u201d so employees can focus their energy on creating value in their work.<\/p>\n<h4><strong>Challenges and opportunities<\/strong><\/h4>\n<p>Sreenivasaiah said the country\u2019s HR industry has a huge opportunity to use technology and workforce data to make its systems more proactive, personalized and strategic.<\/p>\n<p>The challenge, he said, is that many organizations still manage modern workforce expectations through fragmented systems and legacy processes.<\/p>\n<p>\u201cThroughout my career, one thing that stands out is that people rarely respond to policies alone; hence, they respond to how those policies make them feel and how consistently they are applied,\u201d he said.<\/p>\n<p>\u201cTrust is built through everyday experiences, especially during moments that matter to employees,\u201d he added.<\/p>\n<p>The AscentHR executive said the future of HR would be defined by how intelligently it uses technology in workplaces. However, Sreenivasaiah cautioned that technology should augment, not replace, human judgment in HR work.<\/p>\n<p>\u201cMy ideal HR is one that people do not only turn to when there is a problem, but one they trust as part of their everyday working lives. It understands that policies may be standardized, but people and their circumstances are not,\u201d Sreenivasaiah said.<\/p>\n<p>\u201cGood HR creates clarity, fairness and confidence \u2014 from the moment someone joins an organization to the moment they move on. It should help people do their best work while giving leaders the insight and confidence to build organizations where people genuinely want to stay,\u201d he added.<\/p>\n<h4><strong>Lending more ears<\/strong><\/h4>\n<p>HR leaders must also be more mindful and attentive to employees\u2019 needs amid the changing needs of different generations of workers.<\/p>\n<p>For example, Gen X, millennials and Gen Z workers all seek \u201cmeaningful work, fairness and support\u201d in the workplace. But their points of frustration vary depending on their backgrounds and career progression.<\/p>\n<p>\u201cFor Gen Z, the biggest concerns appear to be stress, heavy workloads and a lack of flexibility. These common frustrations are not very different from the daily work challenges faced by other generations,\u201d Sreenivasaiah said while noting that the latest industry data showed that 39 percent of Filipino Gen Z workers regularly experience anxiety or dread going to work.<\/p>\n<p>\u201cHowever, millennials place greater value on supportive workplaces and positive relationships with colleagues, alongside a sense of purpose and alignment with company values. For Gen X, work-life balance, career advancement, and company growth are stronger drivers of workplace satisfaction,\u201d Sreenivasaiah added.<\/p>\n<p>He also pointed out that HR leaders must realize that \u201cone-size-fits-all\u201d policies are \u201cincreasingly ineffective.\u201d<\/p>\n<h4><strong>The Gen Z lot<\/strong><\/h4>\n<p>The AscentHR executive noted that traditional HR processes like paperwork, multiple approvals and long waiting periods are becoming \u201cunnecessarily\u201d frustrating for Gen Z employees.<\/p>\n<p>This frustration stems from the fact that the youngest working generation grew up with digital services that are fast, intuitive and available on demand.<\/p>\n<p>\u201cThey often evaluate the workplace experience using the same expectations they bring to everyday digital platforms,\u201d Sreenivasaiah said.<\/p>\n<p>\u201cHowever, this doesn\u2019t mean Gen Z simply wants more technology; they want technology that makes work simpler and gives them greater autonomy. When HR systems create unnecessary friction, young employees may interpret it as a sign that the organization does not respect their time,\u201d he added.<\/p>\n<h4><strong>Going beyond remuneration<\/strong><\/h4>\n<p>Retaining talent in a workplace is not just about making a \u201cbetter\u201d offer, Sreenivasaiah emphasized.<\/p>\n<p>\u201cIt is about giving employees a reason to believe their future can grow within the organization,\u201d he said.<\/p>\n<p>For more than half of Gen Z professionals in the Philippines, career growth opportunities are the main reason they stay with their current employer, Sreenivasaiah said.<\/p>\n<p>\u201cThis tells us that retention is increasingly tied to visibility: employees want to see where they can go, what they can learn, and who will help them get there,\u201d he said.<\/p>\n<p>Given this context, firms must go beyond attractive employer branding and must make growth tangible through meaningful development, mentorship and supportive managers to retain talent, he added.<\/p>\n<p>\u201cThe real test is whether the everyday experience matches the promise. Young employees are more likely to stay when an organization does not simply tell them they have a future, but actively helps them build one,\u201d Sreenivasaiah said.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52c1c0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52c1c0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5aa9efb1\" data-id=\"5aa9efb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f20d71e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f20d71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fa793 elementor-widget elementor-widget-heading\" data-id=\"c4fa793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Print Coverage<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6765b8a7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6765b8a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-775706db elementor-widget elementor-widget-image\" data-id=\"775706db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"1024\" src=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star-Sep-6-2026-952x1024.webp\" class=\"attachment-large size-large wp-image-44428\" alt=\"Article in Philippine Star print publication on Sep 6th 2026\" srcset=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star-Sep-6-2026-952x1024.webp 952w, https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star-Sep-6-2026-279x300.webp 279w, https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star-Sep-6-2026-768x826.webp 768w, https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star-Sep-6-2026-900x968.webp 900w, https:\/\/ascent-hr.com\/wp-content\/uploads\/2026\/09\/Philippine-Star-Sep-6-2026.webp 1206w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-61857eb7 elementor-hidden-phone\" data-id=\"61857eb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dfa81a5 elementor-widget elementor-widget-stm_sidebar\" data-id=\"3dfa81a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_sidebar consulting_elementor_sidebar\">\n\n            \t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17483\" class=\"elementor elementor-17483\" data-elementor-post-type=\"stm_vc_sidebar\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86c5a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86c5a23\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c64eb\" data-id=\"86c64eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c694df elementor-widget elementor-widget-heading\" data-id=\"9c694df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Other Press Articles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6853d8a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6853d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc6a9d elementor-widget elementor-widget-stm_news\" data-id=\"ecc6a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_news.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"consulting_posts_box consulting_elementor_posts\n\t\t\t\tlist\t\t\t\t\">\n\t\t\t\t\t<ul class=\"consulting_posts posts_per_row_\">\n\t\t\t\t\t\t<li class=\"post_item\">\n\t<div class=\"post_inner\">\n\t\t\t\t<div class=\"news_item_info\">\n\t\t\t<h5 class=\"news_item_title line_none\">\n\t\t\t\t<a href=\"https:\/\/ascent-hr.com\/en-ph\/resources\/in-the-press\/tech-driven-hr-still-means-human\/\">Tech-driven HR still means \u2018human\u2019<\/a>\n\t\t\t<\/h5>\n\t\t\t\t\t\t<div class=\"news_info_bottom\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/li>\n\n<li 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A missing signatory? HR nowhere to be found? Or perhaps just a<\/p>\n","protected":false},"author":2,"featured_media":44427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[359,365],"tags":[],"categories_case_studies":[],"class_list":["post-44424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","category-industry-story-ph"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>At a turning point: Toward \u2018frictionless\u2019 HR - AscentHR<\/title>\n<meta name=\"description\" content=\"Discover how HR is evolving toward a frictionless future. 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