{"id":29112,"date":"2024-08-16T08:39:28","date_gmt":"2024-08-16T03:09:28","guid":{"rendered":"https:\/\/ascent-hr.com\/?p=29112"},"modified":"2024-09-26T12:32:48","modified_gmt":"2024-09-26T07:02:48","slug":"proximity-bias-a-cognitive-troublemaker-in-modern-workspaces","status":"publish","type":"post","link":"https:\/\/ascent-hr.com\/en-ph\/resources\/in-the-press\/proximity-bias-a-cognitive-troublemaker-in-modern-workspaces\/","title":{"rendered":"Proximity bias \u2013 A cognitive troublemaker in modern workspaces"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29112\" class=\"elementor elementor-29112\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1995a4f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1995a4f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div 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vc_custom_heading no_stripe consulting_heading_font  text_align_left\" ><h1 style=\"text-align: left;line-height: 50px;font-weight:700\" class=\"consulting-custom-title\">Proximity bias \u2013 A cognitive troublemaker in modern workspaces<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d54bbc elementor-widget elementor-widget-stm_post_details\" data-id=\"9d54bbc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"press\" data-widget_type=\"stm_post_details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_details_wr  consulting_elementor_post_details\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tAugust 16, 2024\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>AscentHR<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Categories:\t\t\t\t<span>In the Press, Industry Story<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/ascent-hr.com\/en-ph\/resources\/in-the-press\/proximity-bias-a-cognitive-troublemaker-in-modern-workspaces\/#respond\"><i class=\"fa fa-comment-o\"><\/i>No Comments <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"550\" src=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/10\/Economic_Times_in_the_press-988x550.webp\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"Press thumbnail with the economic times logo\" srcset=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/10\/Economic_Times_in_the_press-988x550.webp 988w, https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/10\/Economic_Times_in_the_press-350x195.webp 350w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/>\t\t<\/div>\n\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb6113e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb6113e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a363c59\" data-id=\"a363c59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2925f8 elementor-widget elementor-widget-heading\" data-id=\"a2925f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Published in<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de43b20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de43b20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b78a4a\" data-id=\"0b78a4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f5f335 elementor-widget elementor-widget-image\" data-id=\"8f5f335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/economictimes.indiatimes.com\/jobs\/mid-career\/proximity-bias-a-cognitive-troublemaker-in-modern-workspaces\/articleshow\/112562281.cms\" target=\"_blank\" title=\"link to The Economic Times website article\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"28\" src=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/10\/et-logo-300x28.png\" class=\"attachment-medium size-medium wp-image-22993\" alt=\"Logo of Economic Times\" srcset=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/10\/et-logo-300x28.png 300w, https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/10\/et-logo.png 548w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f64ea27\" data-id=\"f64ea27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f8ca9 elementor-widget elementor-widget-text-editor\" data-id=\"04f8ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Synopsis<\/strong><\/h5>\n<p>Proximity bias, favoring in-office employees due to their physical presence, has gained prevalence in remote and hybrid work settings. This bias results in decreased job satisfaction and missed career opportunities for remote workers. Addressing this requires transparent communication, inclusive practices, and equitable policies to ensure a diverse and inclusive work environment.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da938d2 elementor-widget elementor-widget-text-editor\" data-id=\"da938d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remote and hybrid work models have become common and some workplaces are even encouraging these to offer flexibility to employees. But managers and leaders in such setups are falling prey to a cognitive bias called proximity bias.<\/p>\n<p>It basically happens when managers favour those who work in the office due to their immediate availability over those who are remotely located. This accidental favouritism further leads to loss of opportunities, low morale and isolation for remote workers.<\/p>\n<p>To prevent this bias from disrupting workspace harmony, it\u2019s important to understand how it harms the diversity, equity and inclusion (DEI) efforts of the organisation and the kind of strategies leaders can take to bridge the communication gap between in-office and remote workers.<\/p>\n<h4>Proximity bias: What is it and how it impacts employees<\/h4>\n<p>Giving more clarity around the term and its increasing prevalence, Subramanyam Sreenivasaiah, Founder &amp; CEO AscentHR, says proximity bias refers to the tendency of people to preferentially value and trust those who are physically closer to them. It\u2019s more prevalent in hybrid and remote work setups because physical distance reduces face-to-face interactions and informal conversations that often influence perceptions and decisions.<\/p>\n<p>Elaborating further, he says, industries such as technology, finance and creative fields \u2014 where collaboration and brainstorming are critical \u2014 may experience higher levels of proximity bias. Similarly, roles that require frequent interaction with leadership or decision-makers \u2014 such as project management, client-facing positions and sales roles \u2014 might also be more prone to this bias.<\/p>\n<p>In his opinion, proximity bias can have significant negative impacts on employee morale and career advancement. To begin with, remote and hybrid team members may feel excluded or undervalued, leading to decreased job satisfaction and engagement. In terms of career advancement, those who are physically distant from decision-makers may miss out on opportunities. Most importantly, the expert highlights that it can undermine DEI efforts by perpetuating inequalities based on physical proximity rather than merit or capability, leading to a less diverse and inclusive workplace where certain groups face systemic barriers to advancement.<\/p>\n<h4>Early signs of proximity bias<\/h4>\n<p>In Subramanyam\u2019s experience, early signs of proximity bias include disproportionately favouring local team members in assignments, decision-making and informal discussions. To combat this cognitive bias, he advises leaders to establish clear evaluation criteria to make decisions on objective performance metrics rather than subjective impressions or visibility.<\/p>\n<p>In addition, actively including remote team members in discussions and decision-making processes through virtual meets; implementing equitable policy and ensuring policies related to career development; offering promotions and ensuring members across all the teams receive recognition and praise are some of the steps, according to him, that can be highly beneficial in preventing this bias from seeping into the workplace.<\/p>\n<p>Rachna Taranath, Interim Head of Human Resources, MassMutual India, says that to simply put, proximity bias means \u201cout of sight, out of mind\u201d.<\/p>\n<p>On how MassMutual is successfully mitigating this situation, she says it\u2019s first important to maintain transparency between the leadership and the teams. At the same time, during the calls, it\u2019s necessary to ensure participants are engaged. Employees should be encouraged to keep their cams on for better collaboration. Along with this, events should be conducted at a time where there is maximum participation, taking into consideration how employees work in different shifts.<\/p>\n<p>\u201cA workplace thrives for its diverse workforce with their diverse preferences and ideas. But they feel included when their choices are respected and voices are heard. It builds a strong relationship with employees, actively soliciting, and considering their feedback, and offering timely support. This helps beat the fear of exclusion or alienation,\u201d she adds.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d56954 elementor-widget elementor-widget-stm_post_bottom\" data-id=\"9d56954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_bottom.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_bottom_wr  consulting_elementor_post_bottom_info\">\n    <div class=\"post_bottom media\">\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d56a47 elementor-widget elementor-widget-stm_post_about_author\" data-id=\"9d56a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_about_author.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"about_author_wr  consulting_elementor_post_about_author\">\n    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Categories: In the Press, Industry Story No Comments Published in Synopsis Proximity bias, favoring in-office employees due to their physical presence, has gained prevalence in remote and hybrid work settings. This bias results in decreased job satisfaction and missed<\/p>\n","protected":false},"author":2,"featured_media":23003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,281],"tags":[],"categories_case_studies":[],"class_list":["post-29112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","category-industry-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proximity bias \u2013 A cognitive troublemaker in modern workspaces - AscentHR<\/title>\n<meta name=\"description\" content=\"Discover how proximity bias affects workplace dynamics and decision-making. 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