{"id":17358,"date":"2023-05-16T11:22:21","date_gmt":"2023-05-16T11:22:21","guid":{"rendered":"https:\/\/3.111.226.8\/?p=17358"},"modified":"2024-09-26T13:27:11","modified_gmt":"2024-09-26T07:57:11","slug":"what-future-holds-for-amazon-india-after-mass-layoffs-and-slowing-growth","status":"publish","type":"post","link":"https:\/\/ascent-hr.com\/en-my\/resources\/in-the-press\/what-future-holds-for-amazon-india-after-mass-layoffs-and-slowing-growth\/","title":{"rendered":"What future holds for amazon india after mass layoffs &#038; slowing growth?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17358\" class=\"elementor elementor-17358\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e1cbd5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1cbd5b\" data-element_type=\"section\" 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elementor-top-section elementor-element elementor-element-9d53dbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d53dbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d545f6\" data-id=\"9d545f6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d056047 elementor-widget elementor-widget-vc_custom_heading\" data-id=\"d056047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading no_stripe consulting_heading_font  text_align_left\" ><h1 style=\"text-align: left;line-height: 50px;font-weight:700\" class=\"consulting-custom-title\">What future holds for amazon india after mass layoffs &#038; slowing growth?<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d54bbc elementor-widget elementor-widget-stm_post_details\" data-id=\"9d54bbc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"press\" data-widget_type=\"stm_post_details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_details_wr  consulting_elementor_post_details\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tMay 16, 2023\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>AscentHR<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Categories:\t\t\t\t<span>In the Press, Industry Story<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/ascent-hr.com\/en-my\/resources\/in-the-press\/what-future-holds-for-amazon-india-after-mass-layoffs-and-slowing-growth\/#respond\"><i class=\"fa fa-comment-o\"><\/i>No Comments <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"550\" src=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/05\/The_Week-in-the-press-988x550.webp\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"Press thumbnail with The Week Logo\" srcset=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/05\/The_Week-in-the-press-988x550.webp 988w, https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/05\/The_Week-in-the-press-350x195.webp 350w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/>\t\t<\/div>\n\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cb6113e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb6113e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a363c59\" data-id=\"a363c59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2925f8 elementor-widget elementor-widget-heading\" data-id=\"a2925f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Published in<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de43b20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de43b20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b78a4a\" data-id=\"0b78a4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f5f335 elementor-widget elementor-widget-image\" data-id=\"8f5f335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.theweek.in\/news\/biz-tech\/2023\/05\/16\/what-future-holds-for-amazon-india-after-mass-layoffs-and-slowing-growth.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"60\" src=\"https:\/\/ascent-hr.com\/wp-content\/uploads\/2023\/09\/The-Week-Logo.webp\" class=\"attachment-medium size-medium wp-image-17405\" alt=\"The week logo\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f64ea27\" data-id=\"f64ea27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f8ca9 elementor-widget elementor-widget-text-editor\" data-id=\"04f8ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A few days ago, Amazon India\u00a0<a title=\"Hundreds of Amazon India employees to be laid off: Report\" href=\"https:\/\/www.theweek.in\/news\/biz-tech\/2023\/05\/15\/hundreds-of-amazon-india-employees-to-be-laid-off-report.html\">laid off around 500 employees<\/a>\u00a0across verticals, including Web services, human resources, and the support department. This was part of the massive layoff of 9,000 employees, announced by Amazon CEO Andy Jassy earlier this year.<\/p>\n<p>The e-commerce business of Amazon is reportedly witnessing slow growth and other challenges in India. Recently, Amazon shut down its wholesale distribution business (Amazon Distribution), Ed tech business (Amazon Academy) and its food delivery business in the country.<\/p>\n<p>Experts with whom THE WEEK spoke feel that rationalisation of resources is the way forward not only for Amazon but also for much of online business. \u201cThese cues were first manifested in the education business and the trends have transmuted to much of peripheral online business. However, there will be no sharp turn in the mainline e-commerce brands. On the contrary, they will benefit from the ongoing consolidation in the industry space. Recent trends hint at a mild contraction in certain sectors, even though it might be across all sectors and it is equally not secular. Amazon, being the largest player both in the e-commerce and web services segment, will be the first beneficiary when the trends upturn,\u201d pointed out Alok Shende of Mumbai-based Ascentius Consulting.<\/p>\n<p>There is no doubt that big tech companies have been under tremendous strain due to the lack of uptick in their revenues, coupled with the changes in consumer behavior such as the time spent online and the quality of engagement.<\/p>\n<p>\u201cThere are dark clouds over business models of tech companies, prompting some introspection and a need for innovation. The advent of AI has started rendering some roles, such as basic administration of IT infrastructure, redundant. As they start some rethink and rejig, they need to protect their bottom lines and hence we see layoffs. We think this will continue for a quarter or two,\u201d said Aditya Narayan Mishra, director and CEO of CIEL HR.<\/p>\n<p>He, however, feels that Amazon&#8217;s India business will continue to grow in e-commerce, web services, and the global capability centre. \u201cThe market for both their offerings is growing and will continue its growth. Amazon is in a strong position to leverage this. Further, as markets grow, their services will need significant customisation to suit the local needs of each market in the world. India\u2019s tech talent prowess and cost advantages will continue to bring in more work to India,\u201d said Mishra.<\/p>\n<p>Experts point out that layoffs in Indian e-commerce companies follow what was expected, given the current economic situation across the globe. Sales and new customer tailwinds that proved to be a boon to IT and e-commerce companies during the pandemic have subsided. <\/p>\n<blockquote><p>\u201cPeriods of scaling down for rationalisation and compensation normalisation have become the order of the day, leading to a reduction in workforce. While this is a cause of concern to the aspirational workforce, efficiency improvement and higher automation will take care of the usual business for these companies. Businesses may not have any impact on delivery or logistics or reach to customers. India adopts better than others to such change and will have no impact owing to this,\u201d<br \/>\n<b>remarked Subramanyam S, founder, president and CEO of AscentHR.<\/b><\/p><\/blockquote>\n<p>Branding expert Harish Bijoor, the founder of Harish Bijoor Consults Inc, said multiple changes can be expected in the e-commerce segment and Amazon will continue to experiment in the changing scenario. \u201cAmazon, like any large corporation, will experiment with their products, services and offerings in robust markets such as India. E-commerce itself is on the morph; therefore expect a change in business models for sure,\u201d Bijoor told THE WEEK.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d56954 elementor-widget elementor-widget-stm_post_bottom\" data-id=\"9d56954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_bottom.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_bottom_wr  consulting_elementor_post_bottom_info\">\n    <div class=\"post_bottom media\">\n\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d56a47 elementor-widget elementor-widget-stm_post_about_author\" data-id=\"9d56a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_post_about_author.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"about_author_wr  consulting_elementor_post_about_author\">\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9d56c19 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"9d56c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d5724f elementor-widget elementor-widget-stm_sidebar\" data-id=\"9d5724f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"stm_sidebar consulting_elementor_sidebar\">\n\n            \t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17483\" class=\"elementor elementor-17483\" data-elementor-post-type=\"stm_vc_sidebar\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86c5a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86c5a23\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86c64eb\" data-id=\"86c64eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c694df elementor-widget elementor-widget-heading\" data-id=\"9c694df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Other Press Articles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6853d8a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6853d8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc6a9d elementor-widget elementor-widget-stm_news\" data-id=\"ecc6a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"stm_news.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"consulting_posts_box consulting_elementor_posts\n\t\t\t\tlist\t\t\t\t\">\n\t\t\t\t\t<ul class=\"consulting_posts posts_per_row_\">\n\t\t\t\t\t\t<li class=\"post_item\">\n\t<div class=\"post_inner\">\n\t\t\t\t<div class=\"news_item_info\">\n\t\t\t<h5 class=\"news_item_title line_none\">\n\t\t\t\t<a href=\"https:\/\/ascent-hr.com\/en-my\/resources\/in-the-press\/the-growing-gap-between-education-employability-in-young-india\/\">The Growing Gap Between Education &#038; 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May 16, 2023 Posted by: AscentHR Categories: In the Press, Industry Story No Comments Published in A few days ago, Amazon India\u00a0laid off around 500 employees\u00a0across verticals, including Web services, human resources, and the support department. This was part of the massive<\/p>\n","protected":false},"author":2,"featured_media":22324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,281],"tags":[],"categories_case_studies":[],"class_list":["post-17358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","category-industry-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What future holds for amazon india after mass layoffs &amp; slowing growth? - AscentHR<\/title>\n<meta name=\"description\" content=\"Explore the future of Amazon India post layoffs and growth challenges. 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